{"id":5166,"date":"2025-06-19T23:35:31","date_gmt":"2025-06-19T23:35:31","guid":{"rendered":"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/"},"modified":"2025-06-20T03:18:29","modified_gmt":"2025-06-20T03:18:29","slug":"impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism","status":"publish","type":"post","link":"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/","title":{"rendered":"Impact of the COVID-19 Pandemic on KwaZulu-Natal Generation Z Attitude towards Domestic Tourism"},"content":{"rendered":"<p>This article was originally published as: <strong>Impact of the COVID-19 Pandemic on KwaZulu-Natal Generation Z Attitude towards Domestic Tourism<\/strong><\/p>\n<p>Original Article Link: <a href='https:\/\/journals.dut.ac.za\/index.php\/ajims\/article\/view\/1014' target='_blank' rel='noopener'>Read Original Article<\/a><\/p>\n<p>Download PDF: <a href='https:\/\/journals.dut.ac.za\/index.php\/ajims\/article\/view\/1014\/814' target='_blank' rel='noopener'>Click Here to Download PDF<\/a><\/p>\n<h2>Abstract<\/h2>\n<p>The study examined the impact of the COVID-19 pandemic on KwaZulu-Natal generation z attitude toward domestic tourism. Generation Z represents much of the consumer groups at present and is considered a very important cohort because it prioritizes experience over possession, which increases their motivation to travel. The study investigates the impact of the COVID-19 pandemic on KwaZulu-Natal Generation Z members\u2019 attitudes towards domestic tourism in South Africa, while focusing on the effect of the pandemic, the study examines whether there are differences in their attitude toward domestic tourism before and during the pandemic. Data was collected online from November to December 2021 using a structured questionnaire survey sampling 200 respondents. Through the theoretical lens of planned behaviour, this study explored the relationship between attitude, perceived behaviour control, subjective norms and risk factors that influences the travel choices of Generation Z members during the COVID-19 pandemic. Findings reveal that despite the impact the COVID-19 pandemic had on the KwaZulu-Natal Generation Z members, they portray a positive attitude towards domestic tourism. The results also show that Generation Z members appreciate and acknowledge the positive quality of life (QOL) they get from participating in tourism activities especially within their domestic space. However, because of the peculiarities of the pandemic and the need to ensure safety, respondents prefer individual trips to group trips, and individual accommodation to group accommodations. This research contributes to scholarship that examine how COVID-19 pandemic influenced travel behaviours and deepened the uncertainty associated with domestic tourism across various regions of the globe.<\/p>\n<h2>Authors<\/h2>\n<ul>\n<li>Anita O. Aina (Durban University of Technology, South Africa)<\/li>\n<li>Oluwatobi Joseph Alabi (University of Johannesburg, South Africa)<\/li>\n<\/ul>\n<h2>Keywords<\/h2>\n<p>Generation Z, COVID-19 pandemic, domestic tourism, KwaZulu-Natal, South Africa<\/p>\n<h2>References<\/h2>\n<p>References not available for this article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article was originally published as: Impact of the COVID-19 Pandemic on KwaZulu-Natal Generation Z Attitude towards Domestic Tourism Original&#8230;<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[2153,1848,1982,1981,1644,1265],"class_list":["post-5166","post","type-post","status-publish","format-standard","hentry","category-articles","tag-ajims","tag-covid-19-pandemic","tag-domestic-tourism","tag-generation-z","tag-kwazulu-natal","tag-south-africa","wpcat-124-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact of the COVID-19 Pandemic on KwaZulu-Natal Generation Z Attitude towards Domestic Tourism - IJSSASS Repository<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact of the COVID-19 Pandemic on KwaZulu-Natal Generation Z Attitude towards Domestic Tourism - IJSSASS Repository\" \/>\n<meta property=\"og:description\" content=\"This article was originally published as: Impact of the COVID-19 Pandemic on KwaZulu-Natal Generation Z Attitude towards Domestic Tourism Original...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"IJSSASS Repository\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ijssass\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T23:35:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T03:18:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"195\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/ijssass.com\/journal\/#\/schema\/person\/adf9bae5731958270e2140cfc1af3771\"},\"headline\":\"Impact of the COVID-19 Pandemic on KwaZulu-Natal Generation Z Attitude towards Domestic Tourism\",\"datePublished\":\"2025-06-19T23:35:31+00:00\",\"dateModified\":\"2025-06-20T03:18:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/\"},\"wordCount\":331,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ijssass.com\/journal\/#organization\"},\"keywords\":[\"ajims\",\"COVID-19 pandemic\",\"domestic tourism\",\"Generation Z\",\"KwaZulu-Natal\",\"South Africa\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/\",\"url\":\"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/\",\"name\":\"Impact of the COVID-19 Pandemic on KwaZulu-Natal Generation Z Attitude towards Domestic Tourism - IJSSASS Repository\",\"isPartOf\":{\"@id\":\"https:\/\/ijssass.com\/journal\/#website\"},\"datePublished\":\"2025-06-19T23:35:31+00:00\",\"dateModified\":\"2025-06-20T03:18:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ijssass.com\/journal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Impact of the COVID-19 Pandemic on KwaZulu-Natal Generation Z Attitude towards Domestic Tourism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ijssass.com\/journal\/#website\",\"url\":\"https:\/\/ijssass.com\/journal\/\",\"name\":\"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES\",\"description\":\"Open Access Library\",\"publisher\":{\"@id\":\"https:\/\/ijssass.com\/journal\/#organization\"},\"alternateName\":\"IJSSASS\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ijssass.com\/journal\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ijssass.com\/journal\/#organization\",\"name\":\"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES\",\"alternateName\":\"IJSSASS\",\"url\":\"https:\/\/ijssass.com\/journal\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ijssass.com\/journal\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-3.png\",\"contentUrl\":\"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-3.png\",\"width\":300,\"height\":195,\"caption\":\"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES\"},\"image\":{\"@id\":\"https:\/\/ijssass.com\/journal\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ijssass\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ijssass.com\/journal\/#\/schema\/person\/adf9bae5731958270e2140cfc1af3771\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ijssass.com\/journal\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e2404e10f252fd74bce698fdfc0296b3cfb701b99d14951364bf9586aaa0c4a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e2404e10f252fd74bce698fdfc0296b3cfb701b99d14951364bf9586aaa0c4a8?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/ijssass.com\/journal\"],\"url\":\"https:\/\/ijssass.com\/journal\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Impact of the COVID-19 Pandemic on KwaZulu-Natal Generation Z Attitude towards Domestic Tourism - IJSSASS Repository","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/","og_locale":"en_US","og_type":"article","og_title":"Impact of the COVID-19 Pandemic on KwaZulu-Natal Generation Z Attitude towards Domestic Tourism - IJSSASS Repository","og_description":"This article was originally published as: Impact of the COVID-19 Pandemic on KwaZulu-Natal Generation Z Attitude towards Domestic Tourism Original...","og_url":"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/","og_site_name":"IJSSASS Repository","article_publisher":"https:\/\/www.facebook.com\/ijssass","article_published_time":"2025-06-19T23:35:31+00:00","article_modified_time":"2025-06-20T03:18:29+00:00","og_image":[{"width":300,"height":195,"url":"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-2.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/#article","isPartOf":{"@id":"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/"},"author":{"name":"admin","@id":"https:\/\/ijssass.com\/journal\/#\/schema\/person\/adf9bae5731958270e2140cfc1af3771"},"headline":"Impact of the COVID-19 Pandemic on KwaZulu-Natal Generation Z Attitude towards Domestic Tourism","datePublished":"2025-06-19T23:35:31+00:00","dateModified":"2025-06-20T03:18:29+00:00","mainEntityOfPage":{"@id":"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/"},"wordCount":331,"commentCount":0,"publisher":{"@id":"https:\/\/ijssass.com\/journal\/#organization"},"keywords":["ajims","COVID-19 pandemic","domestic tourism","Generation Z","KwaZulu-Natal","South Africa"],"articleSection":["Articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/","url":"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/","name":"Impact of the COVID-19 Pandemic on KwaZulu-Natal Generation Z Attitude towards Domestic Tourism - IJSSASS Repository","isPartOf":{"@id":"https:\/\/ijssass.com\/journal\/#website"},"datePublished":"2025-06-19T23:35:31+00:00","dateModified":"2025-06-20T03:18:29+00:00","breadcrumb":{"@id":"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ijssass.com\/journal\/impact-of-the-covid-19-pandemic-on-kwazulu-natal-generation-z-attitude-towards-domestic-tourism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ijssass.com\/journal\/"},{"@type":"ListItem","position":2,"name":"Impact of the COVID-19 Pandemic on KwaZulu-Natal Generation Z Attitude towards Domestic Tourism"}]},{"@type":"WebSite","@id":"https:\/\/ijssass.com\/journal\/#website","url":"https:\/\/ijssass.com\/journal\/","name":"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES","description":"Open Access Library","publisher":{"@id":"https:\/\/ijssass.com\/journal\/#organization"},"alternateName":"IJSSASS","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ijssass.com\/journal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ijssass.com\/journal\/#organization","name":"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES","alternateName":"IJSSASS","url":"https:\/\/ijssass.com\/journal\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ijssass.com\/journal\/#\/schema\/logo\/image\/","url":"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-3.png","contentUrl":"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-3.png","width":300,"height":195,"caption":"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES"},"image":{"@id":"https:\/\/ijssass.com\/journal\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ijssass"]},{"@type":"Person","@id":"https:\/\/ijssass.com\/journal\/#\/schema\/person\/adf9bae5731958270e2140cfc1af3771","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ijssass.com\/journal\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e2404e10f252fd74bce698fdfc0296b3cfb701b99d14951364bf9586aaa0c4a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e2404e10f252fd74bce698fdfc0296b3cfb701b99d14951364bf9586aaa0c4a8?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/ijssass.com\/journal"],"url":"https:\/\/ijssass.com\/journal\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/posts\/5166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/comments?post=5166"}],"version-history":[{"count":1,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/posts\/5166\/revisions"}],"predecessor-version":[{"id":5303,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/posts\/5166\/revisions\/5303"}],"wp:attachment":[{"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/media?parent=5166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/categories?post=5166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/tags?post=5166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}