{"id":5144,"date":"2025-06-19T23:26:53","date_gmt":"2025-06-19T23:26:53","guid":{"rendered":"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/"},"modified":"2025-06-20T03:19:09","modified_gmt":"2025-06-20T03:19:09","slug":"pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation","status":"publish","type":"post","link":"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/","title":{"rendered":"PR Practitioners\u2019 Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation"},"content":{"rendered":"<p>This article was originally published as: <strong>PR Practitioners\u2019 Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation<\/strong><\/p>\n<p>Original Article Link: <a href='https:\/\/journals.dut.ac.za\/index.php\/ajims\/article\/view\/999' target='_blank' rel='noopener'>Read Original Article<\/a><\/p>\n<p>Download PDF: <a href='https:\/\/journals.dut.ac.za\/index.php\/ajims\/article\/view\/999\/766' target='_blank' rel='noopener'>Click Here to Download PDF<\/a><\/p>\n<h2>Abstract<\/h2>\n<p>Over the years, practitioners and stakeholders have regarded the practice of stakeholder engagement as a non-essential part of Corporate Social Responsibility (CSR). The only standard corporate practice was to invest in developing CSR and sustainability programmes with minimal involvement of those they materially affect, also known as their stakeholders. However, engaging with stakeholders is no longer optional. In theory, the reflective public relations paradigm emphasises the need for organisations to meet stakeholder and societal expectations, values, norms, and standards by conducting themselves in a socially responsible manner in their communities. Against this background, this study evaluated PR practitioners\u2019 conceptualisation of the role of stakeholder engagement in Corporate Social Responsibility planning and implementation using the Public Relations reflective paradigm conceptualised by Susanne Holmstr\u00f6m. The study also adopted the stakeholder approach to CSR formulated by Freeman. The study followed an exploratory qualitative research approach, involving six PR practitioners involved in CSR within their organisations in Cape Town. The researchers selected participants through the purposive sampling technique. The findings of this study revealed that stakeholder inclusivity and engagement vary for each organisation. However, in many organisations\u2019 corporate social responsibility strategies, the most common goal is to engage and put all their stakeholders at the forefront.<\/p>\n<h2>Authors<\/h2>\n<ul>\n<li>Sivenathi Jayiya (Cape Peninsula University of Technology, South Africa)<\/li>\n<li>Blessing Makwambeni (Cape Peninsula University of Technology, South Africa)<\/li>\n<li>Joseph Olusegun  Adebayo (Cape Peninsula University of Technology, South Africa)<\/li>\n<\/ul>\n<h2>Keywords<\/h2>\n<p>Corporate social responsibility, stakeholders, PR practitioners, triple bottom line<\/p>\n<h2>References<\/h2>\n<p>References not available for this article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article was originally published as: PR Practitioners\u2019 Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning&#8230;<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[2153,1575,1897,1896,1898],"class_list":["post-5144","post","type-post","status-publish","format-standard","hentry","category-articles","tag-ajims","tag-corporate-social-responsibility","tag-pr-practitioners","tag-stakeholders","tag-triple-bottom-line","wpcat-124-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PR Practitioners\u2019 Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation - IJSSASS Repository<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR Practitioners\u2019 Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation - IJSSASS Repository\" \/>\n<meta property=\"og:description\" content=\"This article was originally published as: PR Practitioners\u2019 Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/\" \/>\n<meta property=\"og:site_name\" content=\"IJSSASS Repository\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ijssass\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T23:26:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T03:19:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"195\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/ijssass.com\/journal\/#\/schema\/person\/adf9bae5731958270e2140cfc1af3771\"},\"headline\":\"PR Practitioners\u2019 Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation\",\"datePublished\":\"2025-06-19T23:26:53+00:00\",\"dateModified\":\"2025-06-20T03:19:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/\"},\"wordCount\":301,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ijssass.com\/journal\/#organization\"},\"keywords\":[\"ajims\",\"corporate social responsibility\",\"PR practitioners\",\"stakeholders\",\"triple bottom line\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/\",\"url\":\"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/\",\"name\":\"PR Practitioners\u2019 Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation - IJSSASS Repository\",\"isPartOf\":{\"@id\":\"https:\/\/ijssass.com\/journal\/#website\"},\"datePublished\":\"2025-06-19T23:26:53+00:00\",\"dateModified\":\"2025-06-20T03:19:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ijssass.com\/journal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PR Practitioners\u2019 Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ijssass.com\/journal\/#website\",\"url\":\"https:\/\/ijssass.com\/journal\/\",\"name\":\"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES\",\"description\":\"Open Access Library\",\"publisher\":{\"@id\":\"https:\/\/ijssass.com\/journal\/#organization\"},\"alternateName\":\"IJSSASS\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ijssass.com\/journal\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ijssass.com\/journal\/#organization\",\"name\":\"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES\",\"alternateName\":\"IJSSASS\",\"url\":\"https:\/\/ijssass.com\/journal\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ijssass.com\/journal\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-3.png\",\"contentUrl\":\"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-3.png\",\"width\":300,\"height\":195,\"caption\":\"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES\"},\"image\":{\"@id\":\"https:\/\/ijssass.com\/journal\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ijssass\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ijssass.com\/journal\/#\/schema\/person\/adf9bae5731958270e2140cfc1af3771\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ijssass.com\/journal\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e2404e10f252fd74bce698fdfc0296b3cfb701b99d14951364bf9586aaa0c4a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e2404e10f252fd74bce698fdfc0296b3cfb701b99d14951364bf9586aaa0c4a8?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/ijssass.com\/journal\"],\"url\":\"https:\/\/ijssass.com\/journal\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PR Practitioners\u2019 Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation - IJSSASS Repository","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/","og_locale":"en_US","og_type":"article","og_title":"PR Practitioners\u2019 Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation - IJSSASS Repository","og_description":"This article was originally published as: PR Practitioners\u2019 Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning...","og_url":"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/","og_site_name":"IJSSASS Repository","article_publisher":"https:\/\/www.facebook.com\/ijssass","article_published_time":"2025-06-19T23:26:53+00:00","article_modified_time":"2025-06-20T03:19:09+00:00","og_image":[{"width":300,"height":195,"url":"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-2.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/#article","isPartOf":{"@id":"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/"},"author":{"name":"admin","@id":"https:\/\/ijssass.com\/journal\/#\/schema\/person\/adf9bae5731958270e2140cfc1af3771"},"headline":"PR Practitioners\u2019 Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation","datePublished":"2025-06-19T23:26:53+00:00","dateModified":"2025-06-20T03:19:09+00:00","mainEntityOfPage":{"@id":"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/"},"wordCount":301,"commentCount":0,"publisher":{"@id":"https:\/\/ijssass.com\/journal\/#organization"},"keywords":["ajims","corporate social responsibility","PR practitioners","stakeholders","triple bottom line"],"articleSection":["Articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/","url":"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/","name":"PR Practitioners\u2019 Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation - IJSSASS Repository","isPartOf":{"@id":"https:\/\/ijssass.com\/journal\/#website"},"datePublished":"2025-06-19T23:26:53+00:00","dateModified":"2025-06-20T03:19:09+00:00","breadcrumb":{"@id":"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ijssass.com\/journal\/pr-practitioners-conceptualisation-of-the-role-of-stakeholder-engagement-in-corporate-social-responsibility-planning-and-implementation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ijssass.com\/journal\/"},{"@type":"ListItem","position":2,"name":"PR Practitioners\u2019 Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation"}]},{"@type":"WebSite","@id":"https:\/\/ijssass.com\/journal\/#website","url":"https:\/\/ijssass.com\/journal\/","name":"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES","description":"Open Access Library","publisher":{"@id":"https:\/\/ijssass.com\/journal\/#organization"},"alternateName":"IJSSASS","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ijssass.com\/journal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ijssass.com\/journal\/#organization","name":"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES","alternateName":"IJSSASS","url":"https:\/\/ijssass.com\/journal\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ijssass.com\/journal\/#\/schema\/logo\/image\/","url":"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-3.png","contentUrl":"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-3.png","width":300,"height":195,"caption":"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES"},"image":{"@id":"https:\/\/ijssass.com\/journal\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ijssass"]},{"@type":"Person","@id":"https:\/\/ijssass.com\/journal\/#\/schema\/person\/adf9bae5731958270e2140cfc1af3771","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ijssass.com\/journal\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e2404e10f252fd74bce698fdfc0296b3cfb701b99d14951364bf9586aaa0c4a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e2404e10f252fd74bce698fdfc0296b3cfb701b99d14951364bf9586aaa0c4a8?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/ijssass.com\/journal"],"url":"https:\/\/ijssass.com\/journal\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/posts\/5144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/comments?post=5144"}],"version-history":[{"count":1,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/posts\/5144\/revisions"}],"predecessor-version":[{"id":5325,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/posts\/5144\/revisions\/5325"}],"wp:attachment":[{"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/media?parent=5144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/categories?post=5144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/tags?post=5144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}