{"id":4611,"date":"2025-06-18T19:46:24","date_gmt":"2025-06-18T19:46:24","guid":{"rendered":"https:\/\/ijssass.com\/journal\/notoriete-et-attitudes-des-consommateurs-du-jus-rani-en-milieux-universitaires-a-lubumbashi-etude-menee-aux-universites-protestante-de-lubumbashi-et-nouveaux-horizons\/"},"modified":"2025-06-18T19:56:29","modified_gmt":"2025-06-18T19:56:29","slug":"notoriete-et-attitudes-des-consommateurs-du-jus-rani-en-milieux-universitaires-a-lubumbashi-etude-menee-aux-universites-protestante-de-lubumbashi-et-nouveaux-horizons","status":"publish","type":"post","link":"https:\/\/ijssass.com\/journal\/notoriete-et-attitudes-des-consommateurs-du-jus-rani-en-milieux-universitaires-a-lubumbashi-etude-menee-aux-universites-protestante-de-lubumbashi-et-nouveaux-horizons\/","title":{"rendered":"NOTORI\u00c9T\u00c9 ET ATTITUDES DES CONSOMMATEURS DU JUS RANI EN MILIEUX UNIVERSITAIRES \u00c0 LUBUMBASHI\u00a0: ETUDE MEN\u00c9E AUX UNIVERSIT\u00c9S\u00a0 PROTESTANTE DE LUBUMBASHI ET NOUVEAUX HORIZONS"},"content":{"rendered":"

This article was originally published as: NOTORI\u00c9T\u00c9 ET ATTITUDES DES CONSOMMATEURS DU JUS RANI EN MILIEUX UNIVERSITAIRES \u00c0 LUBUMBASHI\u00a0: ETUDE MEN\u00c9E AUX UNIVERSIT\u00c9S\u00a0 PROTESTANTE DE LUBUMBASHI ET NOUVEAUX HORIZONS<\/strong><\/p>\n

Original Article Link: Read Original Article<\/a><\/p>\n

Download PDF: Click Here to Download PDF<\/a><\/p>\n

Abstract<\/h2>\n

Cette recherche s\u2019ins\u00e8re dans le champ traitant de la consommation du Jus Rani \u00e0 Lubumbashi dont l\u2019objectif est d\u2019investiguer sur la motivation des clients sur le Jus Rani. Cette analyse nous a permis de comprendre les variables qui stimulent la consommation du Jus Rani ainsi les caract\u00e9ristiques individuelles de consommateurs de notre milieu de recherche.<\/p>\n

Les r\u00e9sultats montrent que les consommateurs pr\u00e9f\u00e8rent le jus Rani gr\u00e2ce \u00e0 son gout et \u00e0 son saveur qui font la diff\u00e9rence par rapport \u00e0 d\u2019autres boissons. La publicit\u00e9 aussi pousse les consommateurs vers le jus Rani. S\u2019agissant des caract\u00e9ristiques individuelles de consommateurs, les femmes consomment avec un taux plus \u00e9lev\u00e9 que les hommes.<\/p>\n

Authors<\/h2>\n
    \n
  • KIBAMBE SHESHA Andr\u00e9 (Chef de Travaux \u00e0 l’universit\u00e9 de Lubumbashi)<\/li>\n<\/ul>\n

    Keywords<\/h2>\n

    Notori\u00e9t\u00e9, comportement, attitude, consommation<\/p>\n

    References<\/h2>\n
      \n
    1. Richard LadweIn, 2003, Comportements du consommateur et de l\u2019acheteur, Paris, Economica<\/li>\n
    2. Jean \u2013 Jacques Lambert, Chant de Moerloose, 2021, Marketing strat\u00e9gique et op\u00e9rationnel, Paris, Dunod<\/li>\n
    3. Alain d\u2019Astous, Pierre Baollofet Naoufel Daghfeus et Christelle Boulaire, 2014, Comportement du consommateur, Canada, Chaneli\u00e8re \u00e9ducation<\/li>\n
    4. Richard Soparnot, 2006, Organisation et gestion de l\u2019entreprise, Paris, Dunod<\/li>\n
    5. Kotler, Keller, Manceau, Hemonnetn 2019, Marketing management, Paris, Nouveaux Horizons<\/li>\n
    6. Nicolas Gu\u00e9guen, 2009, Statistique pour psychologue. Cours et exercices, Paris, Dunod.<\/li>\n
    7. Kongolo Mukendi J \u2013 P, 2020, Psychologie g\u00e9n\u00e9rale, Paris, Harmattan<\/li>\n
    8. Claude Daniel, 2010, Dictionnaire d\u2019\u00e9conomie et sciences sociales, Italie, Nathan, 8\u00e8me Edition<\/li>\n
    9. Anne Myers et Christian Hansen, 2003, Psychologie exp\u00e9rimentale, Bruxelles, Deboeck<\/li>\n
    10. Eric Lambardot et Marie Haikel Elizabeth, 2017, La consommation alimentaire responsable : analyse des contributions du web social au changement et au renforcement des pratiques, une revue de l\u2019organisation responsable, Volume 12<\/li>\n
    11. Yao Koffi Mathias et Adou Kobenan Fi\u00e9ni Jean-Baptiste sur \u00c9volution de la consommation des boissons alcooliques vendues en c\u00f4te d\u2019ivoire<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

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