{"id":4412,"date":"2025-06-18T18:33:12","date_gmt":"2025-06-18T18:33:12","guid":{"rendered":"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/"},"modified":"2025-06-18T19:59:54","modified_gmt":"2025-06-18T19:59:54","slug":"quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2","status":"publish","type":"post","link":"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/","title":{"rendered":"QUEL MARKETING STRATEGIQUE POUR UNE ENTREPRISE AU REGARD DE L\u2019OUVERTURE DE LA LIBERALISATION DE MARCHE DES ASSURANCES CAS DE LA SONAS EN RDCONGO"},"content":{"rendered":"

This article was originally published as: QUEL MARKETING STRATEGIQUE POUR UNE ENTREPRISE AU REGARD DE L\u2019OUVERTURE DE LA LIBERALISATION DE MARCHE DES ASSURANCES CAS DE LA SONAS EN RDCONGO<\/strong><\/p>\n

Original Article Link: Read Original Article<\/a><\/p>\n

Download PDF: Click Here to Download PDF<\/a><\/p>\n

Abstract<\/h2>\n

La protection de l\u2019int\u00e9grit\u00e9 physique de l\u2019individu et du patrimoine conf\u00e8re \u00e0 l\u2019assurance une importance sans laquelle personne ne serait \u00e0 mesure de faire face aux contraintes qui pourraient provenir des sinistres \u00e9ventuels. L\u2019entreprise a atteint son objectif de croissance du chiffre de 30% comme pr\u00e9vu allant jusqu\u2019\u00e0 35%. Les r\u00e9sultats \u00e0 notre possession t\u00e9moignent que le marketing strat\u00e9gique est insuffisamment pratiqu\u00e9 au sein de l\u2019entreprise et qu\u2019aucune action d\u2019envergure n\u2019est envisag\u00e9e \u00e0 ce jour. La concurrence dans le domaine des assurances s\u2019annonce tr\u00e8s rude avec l\u2019arriv\u00e9e prochaine des soci\u00e9t\u00e9s \u00e9trang\u00e8res. La SONAS jouit de la notori\u00e9t\u00e9 aupr\u00e8s de ses clients qui sont satisfaits de services, ces r\u00e9sultats ont \u00e9t\u00e9 possible gr\u00e2ce \u00e0 la m\u00e9thode syst\u00e9mique appuy\u00e9e par les techniques documentaires et l\u2019interview libre<\/p>\n

Authors<\/h2>\n
    \n
  • DIDIER BUKASA LUFULUABO (Assistant, UDA, Kinshasa Maluku)<\/li>\n
  • AARON LOLA LIWA (Chef de travaux, Universit\u00e9 du Cepromad)<\/li>\n
  • AZIDRA ANDITI IDELFONSE (Doctorant, Universit\u00e9 P\u00e9dagogique Nationale)<\/li>\n
  • BOB SENKER NDIMBA (Doctorant, Universit\u00e9 P\u00e9dagogique Nationale)<\/li>\n
  • JEAN LUFULUABO KASUYI (Professeur, ISTM KINSHASA)<\/li>\n<\/ul>\n

    Keywords<\/h2>\n

    Marketing, Marketing strat\u00e9gique, Entreprise, Assurance, Sonas<\/p>\n

    References<\/h2>\n
      \n
    1. I.Ouvrage<\/li>\n
    2. Vitry GYTTONET, l\u2019\u00e9conomie politique, Paris 3\u00e8me \u00e9d., P17<\/li>\n
    3. PHILIP K et BERNARD D marketing-management 7eme \u00e9d, publi-union, Paris 1992, P. 183<\/li>\n
    4. PINTO R. et GRAWITZ M., m\u00e9thode des sciences sociales, 4\u00e8me \u00e9d., Paris, Dolloz, P. 289<\/li>\n
    5. Renan, Avenir sc., 1890, p. 145<\/li>\n
    6. L\u00e9autaud, Journallitt\u00e9r., t. 1, 1893-1906, p. 17<\/li>\n
    7. Charles Du Bos, Mauriac, Journal 3,1940, p. 265<\/li>\n
    8. PHILIP KOTLER, Kevin, Manceau, Dubois \u00ab Marketing Management \u00bb.13\u00e9me Ed Pearson ; PARIS 2009;p211<\/li>\n
    9. Dictionnaire d’\u00e9conomie et de sciences sociales, C.-D. Echa de maison, Nathan, Paris, 1993<\/li>\n
    10. MULUMBATI N., introduction \u00e0 la science politique aux \u00e9d. Afrika, Kinshasa, Lubumbashi, 1977, P24<\/li>\n
    11. MICHAEL SOLOMON, ELISABETH TISSIER-DESBORDES, BENOIT HEILBRONN, comportement du consommateur 6\u00e8me \u00e9dition, Pearson \u00e9ducation France, p37.<\/li>\n
    12. BOUARIFI et SENNI th\u00e8se \u00ab analyses du comportement du consommateur dans le march\u00e9 alg\u00e9rienne du t\u00e9l\u00e9phone mobile \u00bb INPS, session 2006-2007, p8.<\/li>\n
    13. PHILIP KOTLER, KEVIN, MANCEAU, DUBOIS \u00ab Marketing Management \u00bb.13\u00e9me Ed Pearson ; PARIS 2009;p202<\/li>\n
    14. PHILIP KOTLER, KEVIN, MANCEAU, DUBOIS \u00ab Marketing Management \u00bb.13\u00e9me Ed Pearson ; PARIS 2009;p213<\/li>\n
    15. PHILIP KOTLER, KEVIN, MANCEAU, DUBOIS \u00ab Marketing Management \u00bb.13\u00e9me Ed Pearson ; PARIS 2009;p211<\/li>\n
    16. PHILIP KOTLER, Marketing management (p228)<\/li>\n
    17. KOTLER P. et DUBOIS B, marketing-management, publi-union, Paris 7eme \u00e9dition, p 207.<\/li>\n
    18. II.Notes de cours<\/li>\n
    19. BUGANDWA M. Cours in\u00e9dit psychologie du consommateur, L1 marketing, UNIC 2017-2018, P20<\/li>\n
    20. KAMBAYI B, cours d\u2019initiation \u00e0 la recherche scientifique, G1 SIC, UPN, 2011, P10<\/li>\n
    21. KILANGA M, cours d\u2019initiation \u00e0 la recherche scientifique, UNILU, 2003, in\u00e9dit.<\/li>\n
    22. MULUMBATI N., manuel de sociologie g\u00e9n\u00e9rale, collection savoir et connaitre, aux \u00e9d. Afr., Lubumbashi, 2001, P. 37<\/li>\n
    23. MALEMBA N., cours de m\u00e9thode des sciences sociales, G1 droit, UNILU, 2000, P. 20<\/li>\n
    24. MALEMBA N., m\u00e9thode de recherche en sciences sociales, G1 droit, UNILU, 2000, P. 13<\/li>\n
    25. Timoth\u00e9 L., Initiation \u00e0 la recherche scientifique, G1 Marketing, ISG 2015, P. 13<\/li>\n
    26. Albert B., les m\u00e9thodes des sciences sociales, Paris, \u00e9d. Mont chr\u00e9tien 1972, P. 207<\/li>\n
    27. KAMBAYIS B., critique historique, G1 SIC, UPN, 2008, P. 18<\/li>\n
    28. Gallo A. in Bloch p. 153<\/li>\n
    29. BOUARIFI et SENNI th\u00e8se \u00ab analyses du comportement du consommateur dans le march\u00e9 alg\u00e9rienne du t\u00e9l\u00e9phone mobile \u00bb INPS, session 2006-2007, p7.<\/li>\n
    30. \u00ab L’\u00e9conomie des services pour un d\u00e9veloppement durable : Programme 2006 : un des colloques \u00bb [archive], sur Centre culturel international de Cerisy, CErisy, 14 au 16 juin 2006 (consult\u00e9 le 18 janvier 2019).<\/li>\n
    31. Jean Gadrey, \u00ab La crise \u00e9cologique exige une r\u00e9volution de l\u2019\u00e9conomie des services \u00bb, D\u00e9veloppement durable et territoires,\u200e 2 septembre 2008 (DOI 10.4000\/developpementdurable.6423, lire en ligne [archive]).<\/li>\n
    32. III.Site web<\/li>\n
    33. WWW.google.fr<\/li>\n
    34. Histoire de la pens\u00e9 \u00e9conomique WWW.google.com<\/li>\n
    35. PATRICK HETZEL, Centre Europ\u00e9en des Consommateurs, Bahnhofsplatz 3, 77694 Kehl, . www.europe-consommateurs.eu<\/li>\n
    36. www.Google.fr (comportement du consommateur).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      This article was originally published as: QUEL MARKETING STRATEGIQUE POUR UNE ENTREPRISE AU REGARD DE L\u2019OUVERTURE DE LA LIBERALISATION DE…<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[194,193,191,192,195],"class_list":["post-4412","post","type-post","status-publish","format-standard","hentry","category-articles","tag-assurance","tag-entreprise","tag-marketing","tag-marketing-strategique","tag-sonas","wpcat-124-id"],"yoast_head":"\nQUEL MARKETING STRATEGIQUE POUR UNE ENTREPRISE AU REGARD DE L\u2019OUVERTURE DE LA LIBERALISATION DE MARCHE DES ASSURANCES CAS DE LA SONAS EN RDCONGO - IJSSASS Repository<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QUEL MARKETING STRATEGIQUE POUR UNE ENTREPRISE AU REGARD DE L\u2019OUVERTURE DE LA LIBERALISATION DE MARCHE DES ASSURANCES CAS DE LA SONAS EN RDCONGO - IJSSASS Repository\" \/>\n<meta property=\"og:description\" content=\"This article was originally published as: QUEL MARKETING STRATEGIQUE POUR UNE ENTREPRISE AU REGARD DE L\u2019OUVERTURE DE LA LIBERALISATION DE...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/\" \/>\n<meta property=\"og:site_name\" content=\"IJSSASS Repository\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ijssass\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T18:33:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T19:59:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"195\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/ijssass.com\/journal\/#\/schema\/person\/adf9bae5731958270e2140cfc1af3771\"},\"headline\":\"QUEL MARKETING STRATEGIQUE POUR UNE ENTREPRISE AU REGARD DE L\u2019OUVERTURE DE LA LIBERALISATION DE MARCHE DES ASSURANCES CAS DE LA SONAS EN RDCONGO\",\"datePublished\":\"2025-06-18T18:33:12+00:00\",\"dateModified\":\"2025-06-18T19:59:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/\"},\"wordCount\":674,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ijssass.com\/journal\/#organization\"},\"keywords\":[\"Assurance\",\"Entreprise\",\"Marketing\",\"Marketing strat\u00e9gique\",\"Sonas\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/\",\"url\":\"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/\",\"name\":\"QUEL MARKETING STRATEGIQUE POUR UNE ENTREPRISE AU REGARD DE L\u2019OUVERTURE DE LA LIBERALISATION DE MARCHE DES ASSURANCES CAS DE LA SONAS EN RDCONGO - IJSSASS Repository\",\"isPartOf\":{\"@id\":\"https:\/\/ijssass.com\/journal\/#website\"},\"datePublished\":\"2025-06-18T18:33:12+00:00\",\"dateModified\":\"2025-06-18T19:59:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ijssass.com\/journal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QUEL MARKETING STRATEGIQUE POUR UNE ENTREPRISE AU REGARD DE L\u2019OUVERTURE DE LA LIBERALISATION DE MARCHE DES ASSURANCES CAS DE LA SONAS EN RDCONGO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ijssass.com\/journal\/#website\",\"url\":\"https:\/\/ijssass.com\/journal\/\",\"name\":\"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES\",\"description\":\"Open Access Library\",\"publisher\":{\"@id\":\"https:\/\/ijssass.com\/journal\/#organization\"},\"alternateName\":\"IJSSASS\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ijssass.com\/journal\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ijssass.com\/journal\/#organization\",\"name\":\"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES\",\"alternateName\":\"IJSSASS\",\"url\":\"https:\/\/ijssass.com\/journal\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ijssass.com\/journal\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-3.png\",\"contentUrl\":\"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-3.png\",\"width\":300,\"height\":195,\"caption\":\"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES\"},\"image\":{\"@id\":\"https:\/\/ijssass.com\/journal\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ijssass\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ijssass.com\/journal\/#\/schema\/person\/adf9bae5731958270e2140cfc1af3771\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ijssass.com\/journal\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e2404e10f252fd74bce698fdfc0296b3cfb701b99d14951364bf9586aaa0c4a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e2404e10f252fd74bce698fdfc0296b3cfb701b99d14951364bf9586aaa0c4a8?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/ijssass.com\/journal\"],\"url\":\"https:\/\/ijssass.com\/journal\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"QUEL MARKETING STRATEGIQUE POUR UNE ENTREPRISE AU REGARD DE L\u2019OUVERTURE DE LA LIBERALISATION DE MARCHE DES ASSURANCES CAS DE LA SONAS EN RDCONGO - IJSSASS Repository","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/","og_locale":"en_US","og_type":"article","og_title":"QUEL MARKETING STRATEGIQUE POUR UNE ENTREPRISE AU REGARD DE L\u2019OUVERTURE DE LA LIBERALISATION DE MARCHE DES ASSURANCES CAS DE LA SONAS EN RDCONGO - IJSSASS Repository","og_description":"This article was originally published as: QUEL MARKETING STRATEGIQUE POUR UNE ENTREPRISE AU REGARD DE L\u2019OUVERTURE DE LA LIBERALISATION DE...","og_url":"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/","og_site_name":"IJSSASS Repository","article_publisher":"https:\/\/www.facebook.com\/ijssass","article_published_time":"2025-06-18T18:33:12+00:00","article_modified_time":"2025-06-18T19:59:54+00:00","og_image":[{"width":300,"height":195,"url":"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-2.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/#article","isPartOf":{"@id":"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/"},"author":{"name":"admin","@id":"https:\/\/ijssass.com\/journal\/#\/schema\/person\/adf9bae5731958270e2140cfc1af3771"},"headline":"QUEL MARKETING STRATEGIQUE POUR UNE ENTREPRISE AU REGARD DE L\u2019OUVERTURE DE LA LIBERALISATION DE MARCHE DES ASSURANCES CAS DE LA SONAS EN RDCONGO","datePublished":"2025-06-18T18:33:12+00:00","dateModified":"2025-06-18T19:59:54+00:00","mainEntityOfPage":{"@id":"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/"},"wordCount":674,"commentCount":0,"publisher":{"@id":"https:\/\/ijssass.com\/journal\/#organization"},"keywords":["Assurance","Entreprise","Marketing","Marketing strat\u00e9gique","Sonas"],"articleSection":["Articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/","url":"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/","name":"QUEL MARKETING STRATEGIQUE POUR UNE ENTREPRISE AU REGARD DE L\u2019OUVERTURE DE LA LIBERALISATION DE MARCHE DES ASSURANCES CAS DE LA SONAS EN RDCONGO - IJSSASS Repository","isPartOf":{"@id":"https:\/\/ijssass.com\/journal\/#website"},"datePublished":"2025-06-18T18:33:12+00:00","dateModified":"2025-06-18T19:59:54+00:00","breadcrumb":{"@id":"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ijssass.com\/journal\/quel-marketing-strategique-pour-une-entreprise-au-regard-de-louverture-de-la-liberalisation-de-marche-des-assurances-cas-de-la-sonas-en-rdcongo-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ijssass.com\/journal\/"},{"@type":"ListItem","position":2,"name":"QUEL MARKETING STRATEGIQUE POUR UNE ENTREPRISE AU REGARD DE L\u2019OUVERTURE DE LA LIBERALISATION DE MARCHE DES ASSURANCES CAS DE LA SONAS EN RDCONGO"}]},{"@type":"WebSite","@id":"https:\/\/ijssass.com\/journal\/#website","url":"https:\/\/ijssass.com\/journal\/","name":"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES","description":"Open Access Library","publisher":{"@id":"https:\/\/ijssass.com\/journal\/#organization"},"alternateName":"IJSSASS","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ijssass.com\/journal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ijssass.com\/journal\/#organization","name":"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES","alternateName":"IJSSASS","url":"https:\/\/ijssass.com\/journal\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ijssass.com\/journal\/#\/schema\/logo\/image\/","url":"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-3.png","contentUrl":"https:\/\/ijssass.com\/journal\/wp-content\/uploads\/2023\/07\/c-users-user-desktop-logo-pnglogo-3.png","width":300,"height":195,"caption":"INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND SCIENTIFIC STUDIES"},"image":{"@id":"https:\/\/ijssass.com\/journal\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ijssass"]},{"@type":"Person","@id":"https:\/\/ijssass.com\/journal\/#\/schema\/person\/adf9bae5731958270e2140cfc1af3771","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ijssass.com\/journal\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e2404e10f252fd74bce698fdfc0296b3cfb701b99d14951364bf9586aaa0c4a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e2404e10f252fd74bce698fdfc0296b3cfb701b99d14951364bf9586aaa0c4a8?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/ijssass.com\/journal"],"url":"https:\/\/ijssass.com\/journal\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/posts\/4412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/comments?post=4412"}],"version-history":[{"count":1,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/posts\/4412\/revisions"}],"predecessor-version":[{"id":4853,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/posts\/4412\/revisions\/4853"}],"wp:attachment":[{"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/media?parent=4412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/categories?post=4412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ijssass.com\/journal\/wp-json\/wp\/v2\/tags?post=4412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}